The Essential Goat Privacy Policy

At The Essential Goat, we respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and share your information when you visit or make a purchase from our website, https://theessentialgoat.com (the “Site”).

When you browse our Site, certain information about your device is automatically collected, such as your web browser, IP address, time zone, and some cookies that are placed on your device. As you navigate through our Site, we also gather information about the individual pages or products you view, the websites or search terms that directed you to us, and how you interact with the Site. We refer to this data as “Device Information.”

• Cookies: Small data files placed on your device, often including an anonymous unique identifier. For more details about cookies and how to manage them, visit All About Cookies.
• Log Files: These track actions occurring on our Site and gather data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: These are electronic files used to record information about how you navigate through our Site.

When you make a purchase or attempt to make a purchase through our Site, we collect information such as your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. This data is referred to as “Order Information.”

In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.

We use the Order Information we collect primarily to process and fulfill any orders placed through our Site (including managing your payment information, arranging for shipping, and providing invoices and/or order confirmations).

Additionally, we use this Order Information to:

• Communicate with you;
• Screen orders for potential risks or fraud;
• Provide you with information or advertising related to our products or services, in line with the preferences you have shared with us.

We use the Device Information we collect to help identify potential risks and fraud (particularly your IP address) and more generally to improve and optimize our Site. This includes generating analytics about how our customers browse and interact with the Site, as well as assessing the success of our marketing and advertising efforts.

We share your Personal Information with third parties to help us use your information as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here. We also use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here. If you wish, you can opt out of Google Analytics here.

In certain circumstances, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests, or protect our rights.

As described above, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page.

To opt out of targeted advertising:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the information below.

Additionally, if you are a European resident, we process your information to fulfill contracts we might have with you (for instance, if you make an order through the Site), or to pursue our legitimate business interests outlined above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this Privacy Policy periodically to reflect changes to our practices, or for other operational, legal, or regulatory reasons.

If you have any questions, need more information about our privacy practices, or would like to make a complaint, please reach out to us via email at  theessentialgoat@gmail.com . We’re here to help!